Over the previous few years, Apple has overhauled its complete product vary, together with transitioning the Mac from Intel to its personal processors, introducing the powerful Apple Watch Extremely, including a brand new Plus mannequin to the iPhone lineup, and introducing a brand-new product class – the Imaginative and prescient Professional headset.
In 2025 there’s much more change coming, with a brand new ‘Air’ iPhone rumored, a mysterious HomeHub show, a protracted overdue Mac Professional replace, and rather more. Learn on to seek out out what’s coming from Apple in 2025.
On this article, we check out what new merchandise we anticipate Apple to launch all through 2025 and past. We have now investigated each rumor and pattern we might discover to deliver you our predictions. Learn on to seek out out what could possibly be in retailer.
New Apple merchandise launched to this point in 2025
Earlier than we start with the predictions, right here’s a fast have a look at what Apple launched to this point in 2025:

Apple’s 2025 new merchandise to this point
Foundry
What else is anticipated in 2025? Numerous merchandise haven’t been up to date for a very long time – particularly the Mac Professional (which by no means even acquired an M3 replace). So an replace to the Mac Professional is anticipated for 2025, maybe at WWDC in June, however what else is coming from Apple?
Within the sections beneath we’ve break up merchandise into classes together with Mac, iPad, iPhone, and a few new product classes. Learn on to seek out out what to anticipate at Apple’s subsequent occasion and all through 2025.
New iPhones

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A brand new set of iPhones arrived at Apple’s iPhone occasion on September 9, 2024 after which the iPhone 16E arrived on February 19. What’s subsequent for the iPhone? We might be fairly sure {that a} new iPhone will arrive in September 2025, because it all the time does.
iPhone 17, iPhone 17 Professional and iPhone Air!
The rumors counsel there can be a brand new addition to the iPhone 17 line up in 2025. In September, Apple can be anticipated to introduce a brand new mannequin: the iPhone 17 Air which is able to deliver a recent design and new options.
Learn: iPhone 17 rumors for the most recent data we’ve.
When? September 2025
iPhone 17e
The iPhone 17e, alternatively, isn’t anticipated till early 2026. The iPhone 16e was launched in February 2025.
Issues could change later in 2026. The iPhone 18 Professional might launch that September, however Apple might delay the iPhone 18 and launch that handset alongside the iPhone 18e within the spring of 2027, in accordance with some reviews.
When? Spring 2026
New Macs

Apple
The M4 Macs have arrived, so now Apple can be trying to roll out the M5 chip. However there may be one Mac nonetheless ready for an M4: the Mac Professional. We assume Apple is growing the M4 Extremely for the Mac Professional and that it’ll arrive this 12 months. Right here’s what you may anticipate from the Mac lineup for the rest of 2025:
M4 Extremely Mac Professional
Earlier in 2025 Apple up to date the Mac Studio with an M4 Max, however the M4 Extremely replace didn’t occur, as a substitute Apple made an M3 Extremely chip only for the Mac Studio. So the place does that depart the M4 Extremely Mac Professional?
We assume that Apple is both experiencing problem with the M4 Extremely, or it has determined to additional separate the Mac Studio and Mac Professional by reserving the easiest chip for the Mac Professional.
We don’t anticipate Apple to alter anything with the M4 Extremely aside from Thunderbolt 5 implementation, however we do anticipate to see it fairly quickly. Learn: M4 Mac Professional rumors for extra data.
When? June 2025 at WWDC
M5 MacBook Professional
Apparently work on the M5 chip was underway as early as January 2025 and the M5 MacBook Professional can be arriving on the finish of 2025 (most likely in October as common). The iPad Professional stands out as the first to get the M5 chip although (extra within the iPad part beneath). Learn: M5 MacBook Professional: Every thing you want to know.
When? October 2025
M4 Extremely Mac Studio
The Mac Studio was up to date in March 2025 when it gained an M4 Max and an M3 Extremely chip. Will the Mac Studio get an M4 Extremely when the Mac Professional does? In all probability not right away.
When? TBC
iMac Professional
The M4 iMac delivered some new coloration hues, nevertheless it nonetheless has a 24-inch display. Apple discontinued the 27-inch iMac means again in 2022 when the Studio Show arrived, and there have been rumors ever since that Apple is engaged on a brand new large-screen iMac.
Apple is alleged to be engaged on a brand new “Professional” model of the iMac, a return of the 27-inch iMac Professional maybe, and even bigger. There are sufficient rumors to imagine that Apple is certainly engaged on such an iMac, although it’s unclear whether or not it’ll arrive in 2025 or later. Learn: Bigger iMac Professional rumors.
When? TBC
M5 MacBook Air
We don’t anticipate to see the M5 model of the MacBook Air till spring 2026, and we don’t anticipate a lot to alter aside from the processor.
Learn: M5 MacBook Air: What you want to know
When? Spring 2026
New AirPods

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The AirPods Max and AirPods Professional have had minor updates since they launched just a few years in the past, however the subsequent technology has but to materialize. Will they get a full replace in 2025?
The wait for brand new AirPods Professional might stretch past 2025, however hopefully now. Once they arrive, they might provide new health-related options once they arrive. As for the AirPods Max, there’s a lot Apple wants to deal with right here.
Learn: New AirPods rumors for extra data.
When? September 2025
New Apple Watch

Mahmoud ITani / Foundry
The Apple Watch Sequence 10 arrived in September 2024, with a barely bigger display, however there was no generational replace for the Apple Watch Extremely or the Apple Watch SE. Apple will certainly launch a brand new Apple Watch in 2025 together with new Apple Watch Extremely and SE fashions.
The Apple Watch Extremely could acquire the power to ship emergency texts through satellite tv for pc. We might additionally see blood stress monitoring on the brand new Watches in 2025.
Some reviews say Apple might transfer the Apple Watch SE launch to spring.
Learn: Apple Watch Sequence 11
When? September 2025
New iPads

Dominik Tomaszewski/IDG
Nearly the entire iPad vary acquired a refresh in 2024, with the brand new iPad Air and iPad Professional in Might and the iPad mini in October. The iPad lastly acquired an replace in March 2025 (albeit a pointless one because it nonetheless doesn’t help Apple Intelligence) and the iPad Air acquired upgraded to the M3 chip on the similar time. So, what’s subsequent?
M5 iPad Professional
The M5 chip is, apparently, set to reach within the iPad Professional in September 2025, a month earlier than it arrives within the MacBook Professional. Though later rumors counsel that the replace will come after the MacBook Professional… Maybe each on the similar time? Learn: M5 iPad Professional: Every thing you want to know.
When? September/October 2025
New product classes
If Apple was by no means to innovate away from the merchandise it makes proper now it could possibly be left behind as know-how progresses. It’s no shock due to this fact that the corporate is engaged on varied new areas. We don’t anticipate these to land in 2025, however rumors counsel that a few of them nonetheless might arrive sooner relatively than later.
HomePod with display

Foundry
We do hope there may be some fact within the rumors that Apple is engaged on a HomePod with a display. We’ve all the time stated {that a} display would make the HomePod infinitely extra usable, however maybe we’re the one ones who hate having to speak to our speaker and management the HomePod through an iPhone (which could be a drain on the battery).
A display would prolong the makes use of of the HomePod past audio into visible – so you would watch podcasts and information reviews and YouTube movies, however most usefully talk through FaceTime.
Up to now all Apple has accomplished is introduced again the full-size HomePod that it faraway from sale.
Learn: HomePod with display rumours.
When? 2025
HomeHub for the good house
Presumably related to the HomePod with display rumors are claims that Apple has huge plans for the good house and is engaged on plenty of HomeHub associated merchandise. One is alleged to be an iPad like good shows that assist you to management your own home gadgets vis HomeOS software program. One other machine is alleged to mount a digicam on a robotic arm that may comply with you round!
When? Late 2025, 2026
Cheaper Imaginative and prescient Professional
The Imaginative and prescient Professional is pricy and a little bit cumbersome, however Apple is alleged to be at work on two up to date fashions: a less expensive Imaginative and prescient Professional, and one other high-end mannequin. Maybe “Imaginative and prescient Professional 2” and “Imaginative and prescient Air?”
There could possibly be 4 new AR/VR merchandise coming in 2025, in accordance with Bloomberg’s Mark Gurman. These might embody a less expensive Imaginative and prescient Professional mannequin (at $2,000).
When? TBC
Apple Automotive
If you happen to have been hoping for a bodily Apple Automotive put together to be upset. Apple has cancelled the Apple Automotive undertaking after a couple of decade of growth. However this doesn’t imply there isn’t a future for Apple’s car-related analysis.
A second main iteration of CarPlay might takes issues past maps and music to the following stage, giving customers full management over issues like local weather management contained in the automotive. Apple apparently desires to revolutionize the car consumer interface and make it extra user-friendly, handy and useful.
Learn: The Apple Automotive is lifeless. The place does that depart Apple’s auto ambitions?
New Apple merchandise that launched in 2024
Right here’s a fast have a look at what Apple launched in 2024:
What Apple launched in 2023
Apple hit the bottom working in 2023 and closed the 12 months with the Imaginative and prescient Professional, though it didn’t arrive till 2024:
What Apple launched in 2022
What Apple launched in 2021
- HomePod mini in new colours
- MacBook Professional with M1 Professional and M1 Max
- AirPods (third technology)
- Apple Watch Sequence 7
- iPhone 13-series
- iPad mini (sixth technology)
- iPad (ninth technology)
- iMac M1
- iPad Professional M1(third and fifth technology)
- Apple TV 4K (2nd technology)
- AirTag
What Apple launched in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Professional M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th technology)
- Apple Watch SE
- iPad (eighth technology)
- Apple Watch Sequence 6
- 27-inch iMac (Intel)
- 13-inch MacBook Professional (Intel)
- iPhone se
- MacBook Air (Intel)
- iPad Professional (2nd and 4th technology)
For details about what Apple launched within the decade earlier than that learn:
Greatest Apple merchandise of the last decade (2010-2019)