Kenny Rogers Roasters is famend for serving ‘deliciously wholesome’ meals and is proudly celebrating its thirtieth anniversary—a outstanding feat in a fast-paced, trend-driven business the place longevity is a real badge of success.
Since 1995, the model has grown into the nation’s main fast-casual restaurant, with over 150 shops nationwide. Identified for its signature roasted hen, hearty sides, and thrilling meals improvements, Kenny Rogers Roasters has redefined how Filipinos take pleasure in healthful meals—proving that true greatness solely will get higher with time.
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Redefined what wholesome tastes like
For the previous 30 years, Kenny Rogers Roasters has redefined what wholesome tastes like by providing healthful, flavorful meals in a fast-casual setting. Identified for its Traditional Roasted Rooster—tender, juicy hen slow-roasted to perfection—the model has develop into a staple in Filipino households.
Kenny Rogers Roasters additionally affords a well-rounded menu that balances indulgence and diet, that includes staples like fall-of-the-bone ribs, Wholesome Plates and Salad—full with calorie counts to offer clients better transparency and management over their meals. Complementing its predominant dishes are a wide range of comforting aspect choices which have develop into fan favorites over time, together with the long-lasting corn muffin, mac and cheese, and steamed greens.
These thoughtfully crafted mixtures mirror the model’s enduring dedication to creating deliciously wholesome meals each satisfying and accessible to all.
Kenny Rogers Roasters continues to innovate with daring, globally impressed flavors that excite the palate whereas staying true to its wholesome roots. Restricted-time choices such because the 4 Cheese Roast, Nice Garlic Roast, Truffle Roast, and Chimichurri Roast have added selection and pleasure to the menu, proving that nutritious meals may also be indulgent and crave-worthy. By staying forward of traits and listening to what clients need, Kenny Rogers Roasters has solidified its fame as a trailblazer within the business—one which leads with function and taste.
‘I Love Me Higher’: The marketing campaign that marks legacy
To rejoice its thirtieth 12 months, Kenny Rogers Roasters is launching its most private and empowering marketing campaign but: ‘I Love Me Higher.’ The model acknowledges that selecting higher for your self—particularly on the subject of meals—takes intention and braveness. This marketing campaign champions self-love by means of aware consuming, reminding everybody that even small selections, like choosing more healthy meals, may be highly effective acts of self-care.
Advertising Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for many who imagine each better option issues. “Typically, higher selections begin with one thing so simple as selecting higher meals for your self. After we select more healthy, higher meals, we’re not simply fueling our our bodies however embracing self-love,” he says. “Selecting Kenny Rogers Roasters is greater than a meal choice—it’s a dedication to loving your self higher.”
Reflecting this daring message, the ‘I Love Me Higher’ marketing campaign took over high-traffic, surprising areas—from a full practice wrap on LRT-1 and bus wraps in BGC to bike boards and galvanizing billboards alongside EDSA. Every placement carried messages of self-love and empowerment, turning on a regular basis commutes into daring reminders to decide on higher. The marketing campaign additionally launched a brand new, feel-good jingle now streaming on Spotify, extending the message by means of music.
For 3 many years, Kenny Rogers Roasters has led with function—redefining what deliciously wholesome means whereas influencing communities by means of innovation and influence. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the longer term is about to lift the bar even greater.”
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