
TL; Dr
- A brand new leak has revealed particulars about Verizon’s new Undertaking 624, which it first teased in April this 12 months.
- As an alternative of providing one thing new, an inside doc states that Undertaking 624 goals to advertise present perks and double down on obtainable rewards.
- Verizon additionally seems to be stocking new swag and goodies in its retail shops, with giveaways anticipated to start on June 24.
Verizon plans to introduce new perks and advantages for its clients in an effort to reverse its latest subscriber stoop. Shopper Group CEO Sowmyanarayan Sampath first hinted on the modifications again in April. A couple of particulars about Verizon’s so-called “Undertaking 624” have now surfaced on-line forward of its official announcement on June 24.
The Cell Report has gained entry to an inside memo highlighting what Verizon’s Undertaking 624 could also be all about. As an alternative of introducing new perks and advantages, Verizon allegedly plans to advertise present perks with its new Undertaking 624 and double down on the obtainable rewards.

The provider may introduce new rewards for its myAccess program for postpaid clients, like present playing cards, pickleball units, Disney ears, High Golf present playing cards, and many others. A “massive facelift” for the My Verizon app additionally seems to be on the playing cards.
Along with the knowledge outlined within the leaked doc, The Cell Report stories that the provider is delivery new Verizon-branded swag to shops throughout the US. Beginning June 24, clients may obtain free gadgets like water bottles, drawstring backpacks, and sun shades on retailer visits. The provider reportedly plans to present out “palm playing cards” outlining the myAccess program advantages and cookies with a “Buyer Appreciation Occasion” label as properly.
Primarily based on the leaked data, Verizon’s Undertaking 624 appears underwhelming thus far. Nevertheless, the provider should still have a couple of surprises up its sleeve. We received’t have to attend too lengthy to be taught all the main points, as Verizon is anticipated to make an official announcement tomorrow. Keep tuned to our protection to be among the many first to know all about Verizon’s new Undertaking 624.