Final week, we marked an necessary milestone in our SMB journey with the first-ever EMEA SMB Companion Advisory Board-a dynamic and insightful gathering of 51 companions who joined us for 2 days of deep discussions, technique alignment, and collaborative workshops.
A Highly effective Begin
We kicked off with an inspiring keynote the place José van Dijk emphasised the vital position SMBs play in Cisco’s technique. I had the chance to increase on this, detailing our EMEA SMB imaginative and prescient and what the long run holds. Agostino Santoni, our VP for EMEA South Europe, introduced a gross sales perspective to the dialog and launched one in all our valued clients, La Marzocco from Italy, to share real-world insights on leveraging Cisco expertise.
José and Jeetu Patel additionally had a fast chat on why the SMB phase is so vital to Cisco. I extremely suggest watching it.
Participating Classes & Significant Discussions
The occasion was filled with helpful discussions and hands-on experiences, together with:
- Dwell SMB Expertise Demos: Showcasing real-world options in motion
- Companion & Distributor Roundtables: Strengthening collaboration and sharing finest practices
- Targeted Classes: Deep dives into Networking, Safety, Collaboration, and Cisco Monetary Options
- Advertising Technique for SMB: Led by Nieves Navarro, our VP of EMEA Advertising, outlining our go-to-market strategy
Driving Motion with Workgroup Streams
We additionally launched seven devoted workgroup streams targeted on key areas similar to Service Suppliers, Trade Verticals, Advertising, and extra. These periods enabled targeted discussions and actionable takeaways to additional align our technique with accomplice wants.
Shaping the Future Collectively
This Advisory Board is just the start. The insights, suggestions, and collaboration from this occasion will play an important position in shaping the way forward for Cisco SMB in EMEA. We’re dedicated to working intently with our companions to drive innovation, speed up progress, and empower SMB clients throughout the area.
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