Right here at SPI, we discuss rather a lot about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising! Victoria has generated a gentle six-figure revenue and an enormous YouTube following within the area of interest area of medical coding, primarily via her YouTube channel.
Does it get way more area of interest than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to give up her day job—one she’s operating on her personal phrases.
Huge Success in an Uncommon Area of interest: Medical Coding
When you consider potential facet hustles, medical coding most likely doesn’t come instantly to thoughts.
It entails taking affected person prognosis, procedures, companies and medical gear information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “deliver this completely different spin” to medical coding matters and pep up what could be a snoozefest in lesser palms.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off through the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a facet hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s each day “Revenue Stream” YouTube sequence, absorbing suggestions and methods for educating, lighting, stay streaming, and rising a web based enterprise via area of interest advertising.
“The Revenue Stream” offered Victoria with a terrific alternative to give attention to leveling up Contempo Coding.
She arrange a correct house workplace and gear and began researching how one can construct and have interaction an viewers on YouTube and benefit from instruments like key phrase optimization.
Dwell streams grew to become a strong method for Victoria to show ideas, share her display, and have interaction along with her viewers in real-time. She would usually use a doc digicam—like a light-weight overhead projector—to stroll via examples in medical coding books.
She additionally realized to lean into the “enjoyable facet” of her character in her movies—which, alongside along with her experience and credibility, helped her channel shortly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes satisfaction of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience via on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she not licenses their materials), it saved her from growing a whole curriculum from scratch.
On her web site, Victoria gives her personal specialty certification programs and persevering with education schemes to assist people advance their medical coding careers.
She’s additionally branched out into online marketing by partnering with an schooling firm that gives a proper program for folks trying to get began in medical coding.
A Choice Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is often juggling concepts and alternatives for brand new books, programs, channels, stay streams, and extra area of interest advertising methods. In consequence, she’s discovered that it’s simple to grow to be overwhelmed.
She briefly provided on-line teaching, nevertheless it began getting in the best way of her content material creation.
Ultimately, she realized she wanted a method to consider potential alternatives and decide the most effective ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income may it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her facet hustle. She is aware of she doesn’t need to handle a workforce and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of enhancing her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means discovered how one can make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and operating the family. In consequence, Victoria can preserve her movement as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates you can construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your character and discover inventive methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover completely different content material mediums like video programs, stay streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource enhancing or different duties that drain your time and inventive power
- Faucet into your networks to search out freelance help
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her potential to energise the topic and construct a rabid following proves there’s an viewers for nearly any subject if it’s packaged the correct method.
You would possibly say she’s cracked the code. 😉
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