While you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision shopper manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media may not instantly stand out as a significant a part of the advertising and marketing toolkit. But, overlooking it might imply lacking vital alternatives.
In immediately’s advertising and marketing panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to broaden model consciousness or appeal to new clients on a funds, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” instrument for constructing model popularity.
Crafting a social media technique, nonetheless, is not any easy activity—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting anyplace from as soon as every week to a number of instances every day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV)an award-winning co-marketing platform out there solely to our Cisco companions. MV affords a social stream functionpermitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically revealed to your accounts.
MV acts as your social strategist, managing publish quantity by auto-publishing or providing you with the choice to approve and customise posts. You possibly can tailor your focus by choosing particular matters, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand era in Cisco Advertising and marketing Velocity
Past constructing model popularity, social media performs a vital function in demand era— in reality, 54% of B2B entrepreneurs generate leads by social media platforms.³ It’s an important instrument in the course of the higher funnel phases, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has change into particularly essential, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity will help companions take full benefit of those developments.
For instance, our AI-Prepared Information Heart companion marketing campaign is designed to draw new clients by Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their audience extra successfully.
Monitor social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions acquire entry to social dashboards to trace and optimize their social media efforts. These dashboards mean you can analyze efficiency information, refine methods, and make data-driven choices for future campaigns.
All in all, managing social media is usually a vital funding, usually starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Fortuitously, Cisco companions acquire entry to Advertising and marketing Velocity’s complete social media administration instruments—at no extra price.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities immediately to rework your advertising and marketing strategy.
For extra coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
(1) 2024 Digitalzone B2B Purchaser Beat, Particular Version
(2) Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
(3) Optin Monster, https://optinmonster.com/social-selling-statistics/
(4) Hubspot, 2025 Hubspot State of Advertising and marketing Report
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