Facepalm: It has been practically 20 years since Apple launched the Microsoft-mocking “I am a Mac, I am a PC” commercials, and the 2 firms proceed to take pictures at one another of their respective advertisements. The most recent from the Redmond large claims that prime Copilot+ PCs are greater than 50% sooner than a Mac – particularly, the now-discontinued MacBook Air M3 that launched in March 2024.
Microsoft’s 12-second advert, which does not precisely scream high-end manufacturing values, was proven on the official Home windows YouTube channel. The announcer excitedly boasts that “High Copilot+ PCs are as much as 58% sooner than MacBook Air with M3.” Simply to make sure the purpose is pushed residence, he provides, “That is proper, sooner than a Mac.”
As many of the feedback beneath the video level out, Microsoft appears to be taking an extreme quantity of delight in the perfect Copilot+ PCs available on the market being sooner than an entry-level machine launched over a 12 months in the past.
The disclaimer within the advert notes that the figures are primarily based on Cinebench 2024 multi-core CPU benchmarks. It directs viewers to a web site stating that the 58%-faster declare comes from Microsoft-commissioned testing carried out by Principled Applied sciences performed in Might 2024 and September 2024.
The exams in contrast the M3 MacBook Air to a number of Copilot+ machines, together with the Lenovo Yoga Slim 7x and Microsoft’s personal Floor Laptop computer, each of that are powered by Qualcomm’s Snapdragon X Elite chip. Additionally they used HP’s OmniBook Extremely 14 with AMD’s Ryzen AI 9 HX 375.
Apple launched the extra highly effective successor to the M3 MacBook Air, the M4 mannequin, in March this 12 months. Apple additionally made the most recent MacBook Airs $100 cheaper than their 13- and 15-inch M3 predecessors and made 16GB of unified reminiscence the usual.
A part of Microsoft’s web site states that in different Cinebench 2024 benchmarks carried out in April 2025, “a number of” Snapdragon X units all scored greater than the 866 achieved by Apple’s M4 10-core CPU. In case you’re questioning why Microsoft would select to boast in regards to the Copilot+ PCs being sooner than an M3 MacBook Air and never an M4, it is as a result of the Home windows units have been solely barely sooner than the newer SoC, as you’ll be able to see under.
| Gadget | Processor | Efficiency Achieve Vs. M4 MacBook Air (866) | Cinebench 2024 Rating |
|---|---|---|---|
| Asus VivoBook S 14 | AMD Ryzen AI 9 365 | 5.3% | 912 |
| Dell XPS 13 9345 | Snapdragon X Elite | 8.9% | 943.3 |
| HP Omnibook 14 | AMD Ryzen AI 9 HX 375 | 11.4% | 965 |
| Lenovo Yoga Slim 7x 14 “ | Qualcomm Snapdragon X Elite | 18.9% | 1029.6 |
| Lenovo Yoga Slim 7x 14 “ | Qualcomm Snapdragon X Elite | 19.4% | 1033.6 |
| Lenovo Yoga Professional 7 | AMD Ryzen AI 9 365 | 17.9% | 1021.3 |
| Microsoft Floor Laptop computer 15″ | Snapdragon X Elite | 9.7% | 950 |
| Microsoft Floor Laptop computer 13.8″ | Snapdragon X Elite | 2.7% | 889.6 |
Laptops carrying the Copilot+ branding nonetheless solely make up a small fraction of general laptop computer shipments, with most customers not sharing Microsoft’s enthusiasm for these machines. It is unlikely that advertising and marketing campaigns like this one, evaluating the top-tier Copilot+ fashions to a discontinued base MacBook Air M3, are going to extend their reputation.
