In terms of AI-powered advertising and marketing, we’re watching the longer term unfold in actual time.
At Salesforce Connections, one clear message rang out: agentic advertising and marketing is now not only a speaking level — it’s action-ready. And with it comes a brand new playbook for a way manufacturers join, interact, and co-create with clients in ways in which really feel deeply private at scale.
After a standout keynote, numerous demos, and real-world buyer tales, it’s clear Salesforce isn’t simply constructing instruments — it’s constructing completely new methods of working.
What’s Salesforce Connections?
Salesforce Connections is the premier occasion for entrepreneurs to discover the way forward for advertising and marketing by way of agentic methods. Held yearly, it affords two days of hands-on studying, in-depth classes, and workshops centered on AI-driven advertising and marketing innovation.
3 takeaways from Salesforce Connections
Under are my high three takeaways for entrepreneurs from the Connections keynote, which sign not solely the place we have to focus, but in addition the place we have to activate now.
1. Agentic advertising and marketing transforms one-way messages into two-way conversations
Conventional advertising and marketing typically includes broadcasting messages to broad audiences. Agentic advertising and marketing, nonetheless, leverages AI to create dynamic, personalised interactions throughout each channel: e-mail, textual content, advertisements, and past.
As Ariel Kelman, Salesforce President and CMO, posed, “What if each message was a two-way dialog?” This strategy unlocks real-time engagement, permitting entrepreneurs to answer buyer wants with unprecedented pace and precision. It’s precisely this dedication to private, ongoing interplay that elevates buyer connection from transactional to transformational.
2. Unified knowledge is the inspiration for personalization at scale
Very like I highlighted in my Canva Create protection, the echo of personalization at scale was amplified as soon as once more. True personalization calls for an entire understanding of the shopper, which is barely attainable with unified knowledge.
Salesforce’s Knowledge Cloud consolidates buyer info throughout all touchpoints into one single supply of reality. This integration eliminates knowledge silos and powers seamless buyer journeys. For instance, UChicago Medication makes use of Knowledge Cloud to rework advanced affected person experiences, like reserving a specialist, into proactive, streamlined journeys. The flexibility to eradicate pointless back-and-forth is the place effectivity and buyer care actually converge.
3. AI is revolutionizing the advertising and marketing workflow
AI isn’t merely optimizing advertising and marketing outputs — it’s redefining the complete workflow.
With Advertising Cloud Subsequent launching in July 2025, entrepreneurs can now associate straight with AI brokers to create marketing campaign briefs, construct segments, and launch flows proper from Slack Canvas. Marketing campaign timelines that when took weeks now take minutes. And with AI-powered optimization, groups can regulate spend, content material, and viewers segmentation in real-time primarily based on efficiency, turning each marketing campaign right into a dwelling, studying system.
So, now what?
Agentic advertising and marketing is not a future state — it’s right here. As I shared in The AI Advertising Thoughts 2025, the true alternative isn’t nearly adopting AI — it’s about utilizing it to deepen buyer connection in additional intentional, clever methods. AI provides us scale, however connection provides us belief.
The manufacturers that win would be the ones who embrace AI as a collaborative associate – orchestrating knowledge, groups, and experiences across the buyer journey itself. Should you haven’t began mapping the place agentic workflows match into your advertising and marketing technique, now’s the time. Your clients received’t wait – and with AI, neither do you have to.
Try the AI Advertising Thoughts 2025 to dive deeper into how advertising and marketing will change this 12 months — and what you are able to do to arrange.
