Kim Kardashian followers are going to have to attend a little bit longer for the extremely anticipated NikeSKIMS line.
The activewear line will launch later this yr as a substitute of within the spring, like the businesses had initially introduced, due to manufacturing delays, in accordance with an individual aware of the matter who requested anonymity to talk candidly. The individual added that the delays are inner and never due to a provider or delivery challenge.
No date has been decided for the brand new launch date, the individual added.
The individual additionally mentioned the connection with Kardashian and the model continues to be robust and that everybody is on the identical web page, however they need to ensure that they take their time and get the merchandise proper.
Nike first introduced the Skims partnership in February and mentioned it will embrace attire, footwear and equipment. Since then, Heidi O’Neill, one of many key leaders behind the partnership, has left the corporate.
New Nike CEO Elliott Hill has been betting massive on the Skims model as he seems to be to re-invigorate the corporate after latest declines in gross sales and its enterprise. For Skims, which was final valued at $4 billion, the partnership with Nike brings a development alternative because it expands into athleisure.
Nike’s inventory is down greater than 20% year-to-date.
“The origin of NikeSKIMS is rooted in a need to carry one thing new and surprising to an trade that’s craving one thing totally different, and to ask a brand new era of ladies into health with disruptive product designed to fulfill their wants in each efficiency and magnificence,” the corporate mentioned in regards to the line once they launched it.
The information was first reported by Bloomberg.
Nike and SKIMS collaboration that includes Kim Kardashian, Co-Founder and Chief Artistic Officer, SKIMS.Courtesy: Nike Inc.
