Ritz Drops an Additional Crispy ‘Sunkissed’ Cracker Only for the Summer time

Many occasions in life, all of it comes right down to the small particulars — and that’s very true for a basic snack that’s been beloved for many years. Ritz actually isn’t reinventing the wheel with its newest summer season launch, but it surely’s hoping one little tweak will pique your curiosity this month.

Forward of summer season festivities, Ritz is launching brand-new “sunkissed” crackers at retailers nationwide, the Mondelēz-owned model introduced in the present day. These baked crackers have an extra-crispy exterior, as Ritz explains, which supplies them a flaky texture and distinctive crunch. And as we embark on the primary warm-weather adventures of the season, this product would possibly simply be worthy of prime actual property in your cooler or barbecue snack unfold.

Starting later this month, you will discover the extra-toasted snack at big-box retailers the place you normally purchase Ritz, but it surely’s solely out there for a restricted time. (The usual-size field retails for a steered value of $4.29.)

This isn’t the primary time Ritz has leaned into its most fan-loved qualities — final yr, the 90-year-old cracker model launched a “buttery-er” model with an amped-up taste profile. That laser give attention to the acquainted qualities that clients already get pleasure from is vital to the model’s present-day method to taste. This time round, although, they’re centering all the eye on emphasizing the basic snack’s wealthy, crisp texture.

“Ritz is a beloved, 90-year-old iconic cracker, and whereas that may be a heritage we’re pleased with and can at all times cherish, we’re centered on driving relevance with in the present day’s shoppers and modernizing the model,” Steven Saenen, Ritz’s vice chairman of promoting, tells Meals & Wine. “We wish to evolve this beloved, basic cracker to a contemporary savory snack.”

This summer season’s latest cracker brings the identical “buttery-flavored, salty style you realize and love,” per the model, so we envision this spin as a extra textural improve. Biting into this “sunkissed” cracker, you’ll seemingly discover a crunch with a barely deeper toasted colour.  (Consider it just like the crispiness of Additional Toasty Cheez-Its, fairly than a brand-new taste mixture.) It’s described by the model as a flaky, baked cracker with a “toasty twist,” per the announcement.

In celebration of the brand new launch — and hotter days forward — Ritz is internet hosting a sweepstakes to fund these pleasant summer season outings. Seashore towels, coolers, baggage, and a $50,000 prize are all up for grabs. The giveaway, hosted on the model’s Golden Summer time touchdown web page, ends on the shut of August.

Appears like there’s a brand new highway journey snack to take for a spin.