This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a powerful concentrate on Cisco applied sciences, Amit has intensive expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Recognized for bridging the hole between technical necessities and enterprise objectives, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and assist wanted to drive success. One of many methods we do that is by means of Advertising Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
At this time, we’re thrilled to announce the winner of the primary Advertising Velocity Companion Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions world wide, who use the Advertising Velocity digital expertise to be taught and craft revolutionary advertising and marketing campaigns that ship outcomes. One associate actually stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising Velocity 2025 ‘High Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working carefully with their Cisco Distributor Scansource, leveraged the Advertising Velocity demand technology capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of electronic mail outreach and net plugin activationsuccessfully capturing the eye of their prospects and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfoliosthe associate was capable of reveal the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Nearer Take a look at the Profitable Marketing campaign
How did Tokay Networks obtain exceptional success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns comparable to Cisco Webex Cloud Calling Reimagined and SMB Companion Marketing campaign Equipment by utilizing pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an electronic mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Strategy: Securely importing and concentrating on a selected set of business contacts through electronic mail, guaranteeing full compliance with privateness coverage rules.
- Information-Pushed Insights: Utilizing Advertising Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising and marketing campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2xand the Meraki MX Safety emails (a part of the SMB Companion Marketing campaign Equipment) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a exceptional 7x improve of their gross sales pipelinepushed by their efficient use of Advertising Velocity and the assist of their distributor, ScanSource.
What’s much more superb? They achieved this success for gratis by totally using a few of the strongest built-in capabilities of Advertising Velocity — one of many many perks accessible to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising Velocity Companion Activation Contest!
The Energy of Advertising Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the ability of Advertising Velocity to realize their advertising and marketing objectives. With a variety of sources at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it straightforward to create and execute high-impact campaigns.
If you happen to’re not already benefiting from this unimaginable useful resource, now could be the right time to get began. Go to Advertising Velocity right this moment to discover the campaigns, customizable templates, and insights that may provide help to obtain your online business objectives. And remember to try the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video collection deep-diving into Tokay Networks’ Advertising Velocity success story and join the Advertising Velocity month-to-month publication to be taught extra!
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