Editor’s Desk
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Motorola simply unveiled its new Razr 2025 collection, and the corporate is taking a web page out of Samsung’s e-book in North America by launching a trio of gadgets. After the earlier two generations solely got here with two telephones, I feel Motorola was good to tweak its lineup for a extra aggressive technique, and Samsung might need to take notice.
The Razr 2025 collection contains the bottom Razr 2025, the Razr Plus 2025, and the Razr Extremely 2025. The latter is the latest addition to the lineup, providing premium specs with a premium price ticket. Your complete lineup spans a variety of costs, beginning at $699 and ranging as much as $ 1,299. In contrast, Samsung’s Galaxy S25 collection, which contains a base S25, S25 Plus, and S25 Extremely, ranges from $799 to $1,299 because the beginning costs for every mannequin.
Once I requested Motorola why it selected three Razr gadgets for 2025, it stated that it is “increasing the household to supply shoppers with extra choices at varied worth factors.”
This is smart as Motorola is thought for providing gadgets with loads of worth at a lower cost level (Razr 2025) whereas the corporate can also be attempting to higher set up itself within the premium Android market (Razr Extremely 2025). This provides Motorola a broad attain with shoppers, one thing Samsung has capitalized on with its flagship collection.
Three’s firm
By now, we’re accustomed to Samsung providing three flagship fashions (excluding the upcoming Edge), a development it has maintained for a number of generations. Apparently, it really works out effectively for the corporate; in any other case, it could have ditched the technique way back. In actual fact, together with the Galaxy S25 Edge, Samsung seems poised to double down on this technique, highlighting how extra alternative is certainly higher.
But, regardless of the same naming technique, Motorola is not copying Samsung fully. The Razr 2025 telephones provide completely different specs, from the chipset to the digicam setup, which is how Motorola has been capable of deliver the worth decrease than the Galaxy S25. In any case, we’re coping with foldable telephones right here, which regularly value greater than conventional candybar telephones.
Motorola up to date the Razr 2025 chip with the AI-ready Dimensity 7400X, which is not an costly flagship chip, however a more cost effective midrange chip that needs to be greater than succesful for a $700 cellphone.
Anshel Sag, principal analyst at Moor Insights & Technique, agrees, noting that Motorola now has the gross sales quantity to help a three-product lineup.
“They’re additionally transferring up market with a real flagship mannequin that beats the competitors in each spec whereas nonetheless providing extra inexpensive options, creating the halo impact,” Sag tells me in an electronic mail.
That “true flagship mannequin” prices a whopping $1,299, which is a $300 premium over final 12 months’s Razr Plus 2024 and $200 greater than the already-expensive Galaxy Z Flip 6. It additionally prices the identical because the Galaxy S25 Extremely, regardless of providing considerably higher specs, together with extra RAM, elevated base storage, and sooner charging, amongst different benefits.
That is a fairly penny that would give some shoppers pause. Nevertheless, this might not be as a lot of a deterrent as I initially thought it could be.
“I don’t assume will probably be a lot of an issue because the firm is providing a sliding scale of capabilities and for many who look after the specs, the Extremely is the proper mannequin,” Sag explains. “The Extremely could be very aggressive as a flagship, and I feel (it) will get the model a number of consideration.”
Like Samsung, Motorola clearly needs you to purchase its premium providing, whereas nonetheless making it straightforward so that you can get the same expertise with two cheaper fashions based mostly on what you possibly can afford and what you need out of your cellphone. Even when meaning making meager modifications with the Razr and Razr Plus.
Center baby syndrome
The Razr 2025 launched a number of notable modifications, together with a bigger battery and an up to date chipset. Nevertheless, the Razr Plus 2025 is essentially the identical as final 12 months’s Plus mannequin when it comes to specs. Simply by it, you’d assume they had been the identical cellphone (as a result of they nearly are).
This was the largest query mark for me with Razr’s new technique. We have undoubtedly complained about corporations making only a few modifications with their new telephones, and this kinda takes the cake. That is to not say it is not a very good cellphone; I nonetheless love my Razr Plus 2024.
Motorola made positive to level out to me how this 2025 mannequin continues to be an improve from its predecessor.
“The important thing enhancements embody the suite of latest Moto AI experiences, the redesigned titanium-reinforced hinge, the primary flip telephones with Pantone validated shade and pores and skin tones, and strong IP48 mud and underwater safety.”
That is not nothing, and the Pantone-enhanced show and cameras truly sound fairly good to me. Nevertheless, like Samsung’s Galaxy S Plus gadgets, I fear that the brand new Razr Plus will fall into that very same awkward center baby state of affairs.
Sag says that whereas that is true to a lesser extent, “the Razr Plus is way extra differentiated from the Extremely than the Samsung fashions are.” Mainly, for anybody who nonetheless need a flagship-esque expertise with out paying greater than $1,000, that is the cellphone for you.
However, Sag notes that Galaxy Plus telephones, such because the Galaxy S24 Plus, are in all probability a greater deal, as they usually make the most of the identical chipset as their Extremely counterparts, relatively than a much less highly effective model, which permits for worth reductions in different areas.
Now it’s Samsung’s flip
Sag believes that Motorola’s new Razr 2025 collection nonetheless provides nice worth in areas like China, and “particularly within the US market the place foldable competitors is weak.”
This provides me hope that Motorola might execute this three-product technique efficiently, leveraging its strengths as an organization that also is aware of learn how to undercut the competitors whereas additionally proving it could really compete with the massive boys.
That is one thing I feel Samsung must emulate with its foldable telephones. Yearly, the corporate launches one large-screened foldable and a smaller flip cellphone, and each have accomplished effectively for the corporate. Nevertheless, with final 12 months’s Galaxy Z Flip 6 worth hike and the anticipated worth improve for the Galaxy Z Fold 7, Samsung might want to proceed to supply choices which are inside attain for shoppers.
We’ve written about how Samsung must launch a Galaxy Z Flip FE, and we might lastly get one this 12 months, with Samsung rumored to make use of a much less highly effective chipset (amongst different modifications) to realize a less expensive price ticket.
That’s undoubtedly a begin, and we might like to see one thing related with the Fold collection, with an choice that prices a number of hundred {dollars} much less to assist drive adoption. And similar to final 12 months’s Galaxy Z Fold Particular Version, the corporate might provide some sort of ultra-premium mannequin for each Flip and Fold gadgets for the people who find themselves keen to spend extra on the newest and best.
With foldables changing into extra mainstream, providing shoppers extra selections appears like the most suitable choice for corporations, particularly within the U.S., the place there are already so few when in comparison with different areas. So, the place Motorola is doing the good factor by emulating Samsung, Samsung and others must comply with swimsuit and provides us extra, and never restrict us to only one foldable mannequin a 12 months.
